Most applicants get rejected.

Yours too, probably

We build the machine. We rank the websites. We spend our own money before you spend yours. If we pick your market, your phone rings. If we don't, it stays quiet. Apply anyway.

Average read time: 3 minutes.
Shorter than your voicemail queue.

Right now · in a city we own · a phone is ringing

What we actually do

The machine

We are not an agency. We don't run your ads. We don't "do your socials." We don't send monthly reports nobody reads. We own a machine, and the machine works like this:

STEP 01

We build

Local websites for the trades where things leak, block, break and burn. City by city. More of them than we bother counting.

STEP 02

We rank

Our pages sit where customers actually look: at the top. When something gives way in a city we own, the homeowner finds us.

STEP 03

The phone rings

Ours first. Then, if we've picked you: yours. Real customers with real problems, not "marketing qualified leads."

STEP 04

You pay per lead

A weekly invoice for calls that actually happened. No retainers. No contracts. You stay because it works. That's the only retention strategy we respect.

Why we say no

The catch

Here's the part agencies won't tell you: building a market costs us months of work and our own money before the first call ever rings. So we don't take clients. We make investments. And investors say no. A lot.

"I want a website." We're not a web design shop. Next.

"I want more brand awareness." We sell phone calls, not feelings. Next.

"Calls usually go to my voicemail." Then our leads die in your pocket. Hard no.

"I answer by the second ring and can take twenty more jobs a month." Now we're talking. Keep reading.

FOR THE RECORD: we have shut down entire cities that didn't perform. We will do the same to your application, and we won't feel bad about it.

If we say yes

The only chart we care about.

Weekly invoices, up and to the right. Everything else is decoration.

Representative trajectory. The real numbers stay between us and the winner.

Who reads your pitch

One person. No committee.

You're not hiring an agency. You're pitching the owner.

Every market we enter gets our money, our infrastructure and our attention. That makes this a pitch, not a purchase. Bring numbers, not vibes. If your business turns phone calls into invoices, we'll get along fine.

Matteo Ruberto

Founder · Final say

Built the machine. Owns the machine. Decides who gets it. Allergic to "quick chats," fond of operators who answer their phone. If you get a reply, it's from him.

The numbers, roughly

We could be more specific. We choose not to be.

Websites: More than we count
Trades: Only profitable ones
Countries: Wherever demand pays
Free audits: Zero

The application

The audition

This is not a contact form. It's an audition. Twenty questions, one at a time, the same way an investor would grill you. Thorough answers get read. Thin answers get the silence they deserve.

If we like what we see, you'll hear from us. If you don't hear from us, you have your answer.